Who We Are
Our Story
In December of 2024, we lost 7-year-old Rose Morgan, who was tragically taken from us by a drunk driver. She was a sweet, funny, thoughtful little girl who loved life and wanted to experience everything it had to offer. Rose's spirit inspires us to create opportunities for children who may not otherwise be able to participate in the activities and experiences that make childhood so special. At her age, she was extremely empathetic, kind, and concerned about others. Every gift we provide honors her spirit and ensures no child is left behind on their journey toward a brighter future.
Through the What Would Rose Do Foundation, we hope to carry forward Rose's love for life by giving others those opportunities.
To honor Rose's legacy, we will raise money that goes directly to supporting students and ensuring finances never stand in the way of a child's chance to experience joy, growth, and belonging.
Rose's mother, Jolyn Morgan, started What Would Rose Do Foundation because she can no longer bring Rose smiles and joy, and feels compelled to bring that same love to other children. She is assisted by her husband, Rose's dad, Dan Morgan. They develop ideas to help children and remember Rose. They both served almost 12 years in the United States Marine Corps, with tours to Iraq and Afghanistan. They moved to Breeding, Kentucky, to raise their 2 children and did so for many years until tragedy struck, sparking the What Would Rose Do Foundation.
